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Proximity design infographic8/5/2023 ![]() ![]() Any information in those areas could easily go unnoticed. ![]() They probably won’t spend any time in areas with less visual weight or interest. Without visual balance, viewers might not see all areas of the design. The visual interest is balanced, which keeps viewers engaged with the design. When a composition is visually balanced, every part of it holds some interest. Visual weight is a measure of the visual interest of an element or area in a design. Look back at the second of the three seesaw images - it looks wrong because we can tell that the seesaw shouldn’t be in balance. An unbalanced composition can feel uncomfortable for the viewer. Just as in the physical world, visual balance is a good thing. ![]() Rather, you use your eye to determine whether a composition is balanced. You don’t use formulas to calculate whether everything is in balance. You don’t use instruments to measure the forces. It’s the direction in which we think an element should be moving if it were given a chance to move according to the forces acting on it. This is the perceived direction of a visual force. It’s a measure of how much anything on the page attracts the eye of the viewer. This is the perceived weight of a visual element. The direction in which the physical weight acts is replaced by visual direction.Īs a reminder, below are definitions for visual weight and visual direction, although I’ll refer you back to the fourth post in this series for more details. Physical weight is replaced by visual weight. I’ll trust you’ve been on a seesaw before or at least watched others play on one and that you have a pretty good sense of what’s going on. Here, the force of the larger person is reduced by being closer to the fulcrum on which the seesaw balances. However, if the larger person slid in toward the center, then the seesaw would be balanced again. The clockwise force should be much greater, and the seesaw should be touching the ground on the right. This image doesn’t feel right because we know the person on the left isn’t big enough to balance the person on the right. If one of the people was much bigger, though, the balance would be thrown off. The force of each person acts in a different direction, and their sum is zero. The person on the left makes the seesaw rotate counterclockwise, and the person on the right makes it rotate clockwise by an equal amount. The following image appears to be in balance, with two equally sized people equally distant from the fulcrum on which the seesaw balances. You’ve probably been on a seesaw or a teeter-totter at some time in your life - you on one side and a friend on the other.Īssuming you were both about the same size, you were able to easily balance on the seesaw. When something is unbalanced, it tends to fall over. – Thomas Merton Physical And Visual Balanceīalance is easy to understand in the physical world, because we experience it all the time. Happiness is not a matter of intensity but of balance, order, rhythm and harmony.
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